As Warner Bros. continues to build out its cinematic universe based on DC Comics, key figures from the studio have begun to publicly highlight what they see as a defining difference between DC’s approach and that of their chief rival, Marvel Studios. The common refrain: DC’s films aim to be more serious, grounded, and mythic in tone.
Warner Bros. CEO Kevin Tsujihara was among the first to voice this distinction, stating:
“The worlds of DC are very different. They’re steeped in realism, and they’re a little bit edgier than Marvel’s movies.”
His comments were later echoed by Warner Bros. President Greg Silverman, who elaborated on the studio’s creative philosophy:
“There is intensity and a seriousness of purpose to some of these characters,” Silverman said in an interview. “The filmmakers who are tackling these properties are making great movies about superheroes; they aren’t making superhero movies. And when you are trying to make a good movie, you tackle interesting philosophies and character development. There’s also humor, which is an important part.”
Adding to the conversation, Ben Affleck, who stars as Batman in the upcoming Batman v Superman: Dawn of Justice, offered his own perspective in Entertainment Weekly.
“It is more mythic, it is more grand in that way, and it is a little more realistic,” said Affleck. “Just by their nature, these films can’t be as funny or as quick or as glib as Marvel movies.”
Collectively, these comments appear to reflect a deliberate branding effort — one that positions the DC Extended Universe (DCEU) as the more mature, serious alternative to the often quippy and fast-paced Marvel Cinematic Universe (MCU). While Marvel films are known for their humor, bright tone, and accessibility, Warner Bros. seems intent on developing a darker, more introspective take on the superhero genre.
Whether this approach resonates with audiences long-term remains to be seen. The tonal differences may help differentiate the two franchises, or they could limit the DCEU’s appeal depending on how effectively these stories balance realism with entertainment.
With Batman v Superman, Wonder Woman, and Justice League on the horizon at the time of these remarks, Warner Bros. appears fully committed to its vision — one grounded in intensity, myth, and character-driven drama.
Is this tone what the superhero genre needs, or will audiences continue to gravitate toward Marvel’s lighter style? Only time — and box office results — will tell.