The CBS broadcast of the 69th Primetime Emmy Awards is looking at a new all-time low – at least in the preliminary ratings, that is.
Scoring an 8.2/14 in metered market ratings, the show was somewhat from the 8.4/13 that ABC and Jimmy Kimmel woke up to a year ago. The 2016 kudoscast went on to post 11.3 million total viewers and a 2.8 demo rating, which at the time marked all-time lows.
The Emmys are becoming a tougher sell for viewers. For another year, initial ratings for the TV awards are down — this time slipping to an all-time low.
Adjustments could put the total audience ahead of the previous year’s low, but the 8.2 overnight rating among metered market households is down another 2 percent from the previous year. That means that the final tally for the 2017 Emmys, hosted by Stephen Colbert on CBS, is on track to slip below the 11.3 million viewers (and a mere 2.8 rating among adults 18-49) that tuned in during 2016.
So what could the reasoning for this be? Could it be that the NFL was on? I highly doubt that, as the game between the Packers and Falcons wasn’t a close one.
Could it be that people are tired of hearing everyone’s political commentary and being treated as dumb if you don’t think like them? I mean, that could be it. Personally, when I sit down for an Award show, the last thing on my mind is wanting to hear people’s political opinions.
It could also be that people just don’t care about The Emmys anymore.