The announcement that Dr. Squatch would be collaborating with Sydney Sweeney to sell a new scent of soap made with her bathwater just about broke the internet. Following that, after listing the soap for sale – named “Sydney’s Bathwater Bliss” – the product immediately sold out within seconds.
Dr. Squatch put up as many as 5,000 bars of soap for sale. Each bar was priced at $8.00. As shared via NBC New York, they were listed for sale at 12 PM ET, and they were immediately out of stock. Users were said to have an “estimated wait time to check out […] listed at nearly 250 minutes,” while “others complained the website crashed.”
It seems as though scalpers beat the average consumers to the punch, with listings now appearing on eBay following the sale. Prices on the reseller website range anywhere from $300 to $2,000. It’s an unfortunate problem that has plagued similar online drops for the last few years.
Of course, soap made from Sydney Sweeney’s used bathwater was always destined to be a high seller. After all, Sweeney and Dr. Squatch already got consumers interested with their collaborative marketing campaign, it made sense that selling soap with Sweeney’s more direct involvement would be the next step.
Now that all 5,000 bars of soap have sold out, however, it remains to be seen what direction Sydney Sweeney and Dr. Squatch will take their collaboration in next, if at all. After all, it’s going to be difficult to beat “Sydney’s Bathwater Bliss” as a legitimate product.
Additionally, Sweeney has been enjoying a rather successful boost in her career over the last few years, with several major projects lined up including an adaptation of the hit video game Split Fiction and a remake of the sci-fi cult classic Barbarella. Clearly this new line of soap was just a quick detour while she prepares to move onto even bigger and better things.