As we all know, the next adaptation of Stephen King’s IT hits theaters next month. And to follow through with that, Warner Bros. is fueling their marketing campaign in all directions. This campaign now includes a virtual reality sequence titled IT: Float VR.
A “cinematic experience” created by Sunnyboy Entertainment, it allows fans to explore the streets of Derry… and into the sewers below them. But be warned, there’s plenty of balloons and surprises, including a certain clown.
Check out the disturbing sequence below.
It fits in with what Stephen King’s son Joe Hill has had to say in the past:
“Andres’ adaptation of IT is one of the 5 scariest films ever made,” Hill exclaimed. “It’s tremendously humane. You love the characters in it. But it is just relentlessly terrifying.”
“Only Jaws, The Exorcist, John Carpenter’s The Thing and Let the Right One In are scarier. It’s that good. It’s that brilliant.”
Meanwhile Bill Skarsgård has previously described his character as being rather animalistic:
“In order for this movie to be as effective as the book and the series, I have to scare a whole generation. My take was that Pennywise functions very simply. Nothing much is going on in terms of what he’s thinking — he’s animalistic and instinctive.”
And given the surreality of the new shot, it could explain some of the nightmares the actor for Pennywise has been fighting:
“It’s funny. I went back to Stockholm after we wrapped, and every night for two weeks, I had these strange recurring Pennywise dreams. I was him, but I was in the wrong setting, somehow. I was upset that people could see my face. It was surreal. I can’t explain it.”
A group of young kids face their biggest fears when they seek answers to the disappearance of children in their hometown of Derry, Maine. They square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.
IT hits theaters September 8, 2017.