Last month was an important moment for fans of Zack Snyder, DC, and Justice League. After a long campaign to see Zack Snyder’s cut of Justice League, fans finally got their chance when HBO Max distributed a 4-hour long cut of the superhero blockbuster. While the movie received much more positive reviews than the original theatrical version, a new study presented some very interesting findings. As it turns out, according to this study, over 60% of viewers didn’t actually finish watching the 242 minute cut of Justice League.
As explained via ComicBook:
“According to one study, only 36 percent of the 1.8 million U.S. households that tuned into the Snyder Cut during its first week actually made it through to the end — meaning that over 60 percent of viewers didn’t finish the film.”
They further explained that the study was conducted via Samba TV, a third-party aggregator. They insist that 1.8 million households managed to watch Zack Snyder’s Justice League for at least five minutes. While those numbers seem especially massive, it’s also where the study emphasizes only 800,000 of these households watched the film in full. Thus only 60% managed to watch the entire cut of the film. Of course, these numbers shouldn’t be taken as exact measurements. The HBO Max service doesn’t generally reveal their numbers to the public – so this is all third-party information. Nevertheless, it still paints an idea regarding just how many people took the effort to try and finish the full 4-hour cut of Justice League.
It should also be further mentioned that there are other variables involved as well. For example, some viewers might have simply started the film only to finish it at another time. Which, considering the runtime, is a variable that makes perfect sense. Others could have simply not intended on watching it at all. Of course, the real strategy for HBO Max with this release is to gain subscribers, not viewership numbers. So from that point of view, Zack Snyder’s Justice League was a major success. Although, for the time being, it looks like fans’ efforts to “#RestoreTheSnyderVerse” will continue to be rejected by Warner Bros for the time being.